Smart Ones Deflated Frozen Desserts

Got another example of how food photography is the greatest thing in the world. Smart Ones, which specializes in somewhat healthy frozen entrées and desserts (and is owned by one of the major conglomerates) has seriously upped the bar for the most superficial packaging pictures I've ever seen. I call this...Deflated Dessert:

It's like an oatmeal and spit dessert or something

No, that dessert was not altered in any way, shape, or form. That's exactly how it (as well as the other three) came out of the box. And Smart Ones will likely say "oh, something went wrong during manufacturing which is why it looks so strange." Yeah, this isn't the first box of these things I've had and are you really gonna try to tell me that under NORMAL circumstances it's really gonna look like a sundae that comes out of a five star fine dining restaurant? I don't think so. 

The best part of all of this? It actually tastes really frickin' good!