Karl Strauss Asada Fries - With Cheese Whiz?

So I've been on the "Passover Purge" for a week where I refused any form of bread, crackers, cake, etc. When we went to Karl Strauss last week I was kind of limited in what I could order but alas the "Asada Fries" jumped off the page to me.

On a plate they look quite attractive as you'll see here:

Pretty dish presentation for sure. You've got the steak, gorgonzola, avocado-chimichurri, cilantro, pickled onion, and chipotle ketchup...and house-made jalapeno cheese-whiz...

I dunno, dude. Cheese whiz? When I think of cheese-whiz I think of this:

To me this is, like, a cheap imitation cheese product, right? It's overly processed junk is what it is. So...what exactly is "homemade" cheese whiz? What does that comprise of? This is what I don't understand. It seems to me that utilizing cheese whiz over real cheese is a pretty lame way to save a few bucks. Overall it added an odd texture and peculiar taste to an otherwise solid dish. Karl Strauss boasts some really tasty fries and the steak was delicious as well. So why use cheese whiz? I don't know. I don't understand.

KARL STRAUSS

ASADA FRIES (WITH "HOMEMADE" CHEESE WHIZ)

ONE AND A HALF GARGANTOS

OUT OF FOUR

Karl Strauss Farmhouse

I love menus that get creative. Granted, sometimes it's just one dish out of fifty but still. I can't tell you how many places I've been in even the most obscure tiny towns where the menu features cheeseburgers, turkey clubs, and seafood salad. It's obnoxious. Karl Strauss Brewery Company is a hot spot in San Diego and I had the opportunity to venture to the joint in 4S Ranch for lunch not too long ago. The menu had the basics, had a few items that took a different spin on the basics, and then there was...THE FARMHOUSE:

What appears to be a smashed pile of corn-infused dogcrap atop my burger is actually a fried egg. Beneath the fried egg there's a slab of pork belly. Beneath the pork belly is a cheeseburger. I was expecting a beautiful mess but because the egg was overcooked it kept everything together. Whether that was intentional or not, I don't know. For some reason over easy eggs seem to be a struggle for restaurants these days. 

But overall it was a pretty good burger. Not sure I'd order it again but it did the job.